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The presale system promotes a more reflective and sustainable consumption model and at the same time avoids the accumulation of stocks
The designer presents men collection after 7 years
After the good reception of the first collection that MIRIAM PONSA presented in a 100% presale format, the designer has opted to keep the model with the summer collection. A collection that is the natural continuation of The seed of change that sowed with the spring collection and that is born from the will to transform the fashion sector.
The main novelty of this collection is that, after 7 years without doing so, Ponsa has once again presented a men's collection following the same line of timeless pieces, produced with natural and high quality fabrics that it has consolidated the designer's author's collection.
For the designer, change in the fashion sector is an increasingly urgent need and the success of the first collection in pre-sale format has spurred her to maintain the format. The good response she had among her clients is, for her, the best demonstration that the will for a more socially and environmentally responsible model is an increasingly present demand in our society.
It is for this reason that the brand maintains its commitment to a 100% pre-sale format in this collection, thus promoting the most leisurely and thoughtful purchase. Preorders favorr a more sustainable model as it avoids overproduction and the accumulation of unnecessary stocks. In addition, custom production makes it possible for the ethical fashion proposal to be more affordable while maintaining the quality and working conditions of all the people involved in making each piece.