We talked on TV3's Els Matins with the CEO of Yerse, Carles Penas, about how production under demand can prevent overproduction. "When a garment is too cheap, the social and environmental cost is very high," explains Ponsa, explaining the reasons that have led the brand to establish a pre-sale model, to produce only preorders and thus reduce the environmental extra cost of overproduction.

(Interview in catalan)